5 Mistakes Home Improvement Business Owners Make That Set Themselves Up for Failure

And How You Can Avoid Them All (From Under £1 Per Day)


Note: This is the third article in a five part series.

If you haven’t read the first article, click here.
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Mistake #3 – Satisfaction Guaranteed! 

Imagine the peace of mind your clients would enjoy if you could guarantee satisfaction?

This is impact being able to offer a deposit and insurance backed guarantee has on consumers who are about to make a major buying decision in relation to their home.

Business owners that suffer from low conversion rates of quotes need to backup their quality assurances when they can offer third party guarantees.

It’s not always about being the cheapest quote or offering discounts, it about improving value and positioning yourself as the more attractive and safer option.

Sometimes a cheaper price can actually work against you!

Seems obvious now why the first business wins more work and gains more trust from the customers they send quotes to huh?

A deposit guarantee is just one way you can make your quotes more appealing. You can offer customer finance options, provide a letter of endorsement from a trusted third party, and much more.

Have a look below at how an LPC member stands out as a better value option to a customer when compared to Struggling Joe.

When you see the two approaches side by side like this, it might highlight why you are not winning as many jobs as you’d like.

Imagine how many more jobs you could win next year with a few small changes to the way you present your quotes and position your value.

Discounting not only lowers your value, it’s actually like stealing from yourself or burning your money. It’s a common mistake that many people make.

You can work smarter in this area!

You can make it easy to grow your business when you join LPC.

Click here to see if you qualify for these services and increase the number of jobs you win in 2019 and beyond!


Want an extra channel of new business to support your growth?

LPC PROMOTE services can help you generate new sales leads, follow up leads consistently, reduce customer risk, make better sales offers and win more business. 
For eligible businesses only, from under £1 per day

Learn more about the difference membership makes.

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